This is not a "marketing ideas" section but rather a full blown marketing overview and step-by-step plan. You will learn how to identify your market, learn more about the physicians who may or may not be referring, and even recognize expansion possibilities. Don't know how to write a marketing letter? You can draw parts from 30+ actual letters that I have used over the years. Don't forget to check out the sample promotional photo sheets described below. If you want me to clarify or explain anything on the website, proofread your marketing letter, format a mail merge or help you select what components to put in a promotional package, I'll do it for FREE!!

Doug was the lead interview for this cover article on marketing aquatic therapy. ->>>>>

More than people skills & number crunching. YOUR 13 steps to success.

In the marketing area I always say that no problem can't be fixed by more patients through the door. In the administration area, the focus is efficiency. A small profitable practice will be more successful than a large, poorly managed one. But a large well managed company can become an empire. You will learn our 13 steps on "How to Achieve a Highly Organized Practice" as well as installing very simple systems of checks and balances to assure accountability. You will be able to download and personalize nearly 40 administrative and procedures forms.

Our database is updated weekly with new information & you will get a monthly newsletter with all of the questions asked that month.

The most often asked question is, "I have been in business for over 20 years, many of them great years, but now even my most dependable referral sources are drying up. How do I compete against HealthSouth and physician groups who bring their PT in house?"

YES, we have the answers as proven by the references!

Information is POWER and we have LOTS of POWER.

I've been in this business since 1987 and before that I spent eight yeas as a Wall Street investment banker. Over these years I have been asked, and answered about every question imaginable. I have also been privy to the business practices of your largest corporate competitors. These experiences have taught me efficiency techniques for gathering and digesting large pools of information.

Behind the scenes here, there are over 12,000 pages of information taken from free healthcare newsletters / articles around the Net, and being added to daily. You will have access to that HUGE & growing database. In fact there is SO MUCH information that you will need to use the search engine to be effective and productive. WHY would we put this much information out of sight? The problem with searching the Net is that it takes you a million places and it's difficult to back track and remember where you found what. Here it's all in one place, including links to subscribe to the newsletters or groups yourself. It's simple - do a search, check the results, click on the box of the "contributor" and subscribe.

The numbers don't lie. Spot trends early that could KILL your business Click here for an example.

Sometimes you are simply too close to the forest to see the trees. Objective tracking information takes only a couple of minutes per day, gives you objective data and makes your staff accountable by providing a system of checks and balances. All of these tools are very easy to use and serve as an up to the minute and valuable resource.

Look professional & get noticed. Unlimited FREE downloads. Click here to see many samples.

Our market is HIGHLY competitive and we must use every credible approach possible to set ourselves apart from the rest. Besides information tracking, your professional image in the medical community, corporate community and to the general public must be a constant focus. Being "out there" isn't enough, YOU MUST STAND OUT FROM THE CROWD!! Here's how you do that.

Download Referrals Database Here
Download Additional Graphics Fonts Below
Calligrapher (40KB)	Jester (56KB)	Invitation (52KB)

SOAP Notes - 17KB	Master Signatures Page - 15KB
Exercise Protocol Grids - 64KB	Daily Stats Sheet - 11KB
Insurance Company Info Request - 101KB	Learn to Read Your Financial Reports - 66KB
Weekly New Patient Report Form - 16KB	Summary of Weekly New Patients - 27KB
Sample Referral Report - 8/2000 - 12/2000 - 120KB	Sample Referral Report - 12/2000 - 8/2001 - 462KB

Sample Patient Thank You Card - Medicare

Workers Compensation Promo

Records Release Authorization - 11KB

Refund Request - 11KB